This page is so 90’s ! Yeah !
There’s a lot of debate in the web world, particularly in the SEO & marketing departments of mid-size and larger organizations, about whether or not to link out to other websites from their own. People are scared for a number of reasons; they worry that linking out could:
- Harm their reputation
- Damage their search engine rankings
- Cost them PageRank
- Create exit portals where users will drop off
Even if you link to the occasional site or page that’s been taken over by a domain squatter, aspiring pornographer or entranced Twilight fan, your visitors are likely to carry a great deal of forgiveness, especially if it’s an old link.